SQUAD ANALYSIS
Built for the team everyone else is watching
A diagnostic built for senior teams who want an honest read on how they operate together, so they can take action to drive better business performance.
Behaviour, not sentiment
We don't ask how people feel. We ask what they see happen and how often.
No score gets averaged away
If four people say often and one says never, you'll see that gap, not a comfortable average.
Claire reviews every report
Before you see it, so you get context and priorities, not just numbers
SQUAD ANALYSIS
£1,200
Six-domain diagnostic for your leadership team
A written report flagging tensions and outliers
A call with Claire to talk it through
OPTIONAL ADD-ON
Want a qualitative
view too?
Add a 1:1 with each team member for quantitative and qualitative data. The price depends on team size, so this one starts with a call.
THE FRAMEWORK
The Leaderful™ framework, applied to your senior team
Squad Analysis measures your team against six domains
Forty statements, ten to fifteen minutes, built specifically for a leadership team.
You're not rating each other. You're describing what you see the team do.
We turn that into a report that flags the tensions and outliers, then talk it through with you on a call.

First Team Mentality
Leaders prioritise the team and business outcomes over their own function.

Communication & Conflict
Creating conditions for honest challenge and fewer corridor conversations.

Shared Direction
Aligning on what matters most and what the team asks of the wider organisation.

Roles & Responsibility
Making ownership explicit so leadership doesn't slow down or default upwards.

Leadership Rhythm
How the team uses time and attention to lead strategically, not just operationally.

Tools & Processes
The structures and habits that support or undermine how the team actually operates.
Behaviour, not sentiment
Most team diagnostics ask how people feel. Feelings change by the hour, and they're easy to answer politely. Squad Analysis asks what people actually see happen, on a scale of Always, Often, Sometimes, Rarely, Never.
EXAMPLE STATEMENT
"Once a decision is made and communicated outward, I see the team present a united front."
Tensions, not averages
Average scores hide the truth. If four people say a behaviour happens often and one says never, an average buries that person completely. In a team of five, one person is 20% of the room. We track the gap on every domain.
EXAMPLE SCORES
"4 said often, and 1 said never."
Tells you something an average of 3.8 never will
HOW IT WORKS
From purchase to report.
Tell us who's involved
After you buy, you'll share the names of the team members who need to complete the assessment and when you want it to be sent to them.
Spread the word
You'll get a template email to send to your team, so they know it's coming and why.
We set it up
Impactful People creates your team account and sends each person their individual invite.
Get your results
Once everyone's completed it, you'll get confirmation, your written report, and a link to book a call with Claire to talk it through.
1.9x
Leadership teams that work well together are 1.9x more likely to report above-average financial performance.
Source: McKinsey
FAQ
Questions before you buy.
All members of the leadership team you are assessing, that could be a functional leadership team or the senior leadership team driving the business.
A report highlighting the tensions and outliers across all six domains, the areas that are working well and recommended areas to focus on. Summary of open-text themes and a personalised summary of each domain score. Plus a call with Claire to talk through what it means for you.
The report will only show the team scores, no individual responses are included.
Each person spends 10 to 15 minutes on 40 statements. You will recieve the report and link to book a call within 7 days of the last person to complete the assessment.
You can run it again. Same questions, same scale, typically after six months, so you can see exactly where the team has shifted and where it hasn't. You'll be provided with a report that shows the progress you've made.
Yes. Some teams prefer this. Each team member can have a 1:1, this allows us to explore both the quantitative and qualitative data and the story behind it. Price depends on team size: £2,500 for a team of 6, £3,000 for a team of 7+ (this includes the assessment and all 1:1's)